As we step into the heart of winter, it’s the perfect time to reflect on the first half of 2025 and look ahead to what the cooler months are bringing to the Geelong property market.
While July is traditionally a quieter time in real estate, savvy buyers and sellers are recognising the strategic advantages this season offers. From reduced competition to more motivated negotiations, winter can be an opportune time to make your move.
Geelong Market Resilience in 2025
So far, 2025 has seen a steady market across Geelong and its surrounding suburbs. Buyer confidence remains strong, thanks in part to stabilising interest rates and continued regional migration. Demand is still high for well-located homes, and properties that are well-presented and priced right are attracting solid attention.
We’ve also seen consistent interest from Melbourne buyers looking for lifestyle changes, downsizers seeking low-maintenance living, and first-home buyers keen to get a foot in the door before spring competition heats up.
What Buyers Want Right Now
Trends this winter show that buyers are prioritising:
- Energy efficiency – Homes with solar panels, insulation, and modern heating/cooling systems are gaining traction.
- Move-in ready properties – Renovated homes are outperforming those needing work.
- Flexible spaces – With more people working remotely or hybrid, buyers are looking for that extra room that can double as a home office.
- Location and lifestyle – Walkability, proximity to the waterfront or CBD, and easy access to transport remain high on the wish list.
Why List in Winter?
While spring traditionally sees a rush of listings, winter offers some clear advantages:
- Less competition – Fewer homes on the market mean yours will stand out more.
- Serious buyers – Those house-hunting in winter are typically more motivated and ready to act.
- Faster results – Many winter campaigns see shorter time on market due to urgency and less choice.
Our team at Andrews Estate Agents has already helped multiple vendors achieve great results in June, with well-marketed properties still seeing strong open home turnout and competitive offers.
Looking Ahead
With interest rates expected to hold steady and population growth continuing across the region, the outlook for the rest of 2025 remains positive. We anticipate a strong lead-in to spring, but that doesn’t mean winter should be overlooked. If you’re thinking about selling, now could be the ideal time to get ahead of the spring rush.
Let’s Talk Strategy
Whether you’re buying, selling, or just curious about your home’s current value, our local team is here to help. With deep knowledge of the Geelong market and a commitment to honest, tailored advice, we’ll work with you to make your next move a success—no matter the season.
Need a mid-year market appraisal or advice about timing your sale?
Contact us today for a no-obligation consultation. Let’s plan your next step with confidence.
